Putting Pinterest to Work
What did you discover last time you visited Pinterest, one of the fastest-growing social networks on the web? Recipes? Home decor ideas? Inspirational quotes? How about consumer research infographics?...
View ArticleAttack of the Advertisements
For many, the evening commute is a pocket of well-earned quiet between home and work. Imagine, on the train ride home, resting your head against the window and immediately hearing a man’s voice in your...
View ArticleCrisis Management & the Personal Brand
One of the most powerful tools available to aspiring leaders is a personal brand. As branding expert Becky Livingston shared in her webinar last spring, your public reputation and persona helps you...
View ArticleCan Marketers Read Your Mind?
Something happened in my brain when I watched the new Guinness ad – the wildly successful commercial that earned 3 million YouTube views in just three days. I’m not sure what it was, but by...
View Article5 Things to Do Before You Start Your Job Search
We don’t have to tell you the job market is competitive, especially for young graduates. Gaining a competitive edge and building new skills to thrive in our changing world compelled many of our...
View ArticleLeadership in Action
The best education comes from real life. That’s what motivates ComLead students to pursue community partnerships each semester. In core classes like Organizational Communication and specialty areas...
View ArticleThe #1 Skill Your Next Boss Wants
What’s the number ONE skill that will set you apart in the eyes of your boss or your next manager? That’s the kind of question business magazines and leadership experts profess to solve with each new...
View ArticleCommunication is a Hard Skill~Not a Soft Skill
In corporate America employee communication skills are often referred to as “soft skills” and this label is inaccurate, misleading, and can hurt an organization’s bottom line. A survey of Fortune 200...
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Neuromarketing – A Peek Inside the Mind of a Consumer
Sarah Guenther ComLead Grad Assistant What if marketers had the ability to look inside our brains and see exactly how we respond to advertisements and other promotional materials? Now, what if I told...
View ArticleWhere to Look When Taking Images off the Web
I think I’m safe in suspecting that those of us out there who blog want to have a nice, punchy image to complement our finely crafted pieces. This is totally understandable. Our Integrated Marketing...
View ArticleOnline Marketing Tips for Orgs on a Budget
Successful marketing campaigns have one major similarity – they all tell a story, and they tell it compellingly. For both nonprofit and for-profit organizations alike, succinctly articulating your...
View ArticleUgly Sweaters Give Back
In today’s consumerist world, where it seems everything is driven by buying, and more buying, especially around the holidays, it’s refreshing to have a whole day designated as Giving Tuesday. Coming...
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Visual Communication
Communication design. It’s been around for decades. Yet the emphasis on visual communication is greater than it has ever been before. Generation-Y’ers, born and raised on the internet, know how to...
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What’s the big deal with the McDonald’s ad?
Apparently there’s been some controversy over the new McDonald’s “Signs” ad that aired Sunday night during the Golden Globes. If you haven’t seen the commercial yet, check it out here, but just a...
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Communication through Color
ROY.G.BIV. Remember that guy from your elementary school art class? Well he’s back and he’s here to teach us a few things about color. The way that colors interact with each other and how we perceive...
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Keep Calm and Milton Glaser On
Keep Calm and Carry On… that iconic meme has been morphed into thousands of slogans throughout the last few years becoming an internet sensation of its own. Have you ever stopped to wonder the origin...
View ArticleComLead in the Community
This past Monday, students in the Managing Not-for-Profits Seminar class presented on the work they’ve done with their service-learning partners this semester. Everyone in the class made such an impact...
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ComLead Capstones Soon to Commence
After two semesters of gathering research, running data, writing and re-writing, this Saturday, May 2nd from 11:30 AM- 1 PM, the M.S. Communication & Leadership 2015 graduates will conclude the...
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Presidential Election: Trump and Hillary Lead
It is impossible to turn on the TV or log into social media without seeing something about the 2016 presidential election. As it should be. We are deciding who the next leader of our country is going...
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New Google Logo: Thumbs up or Thumbs Down?
Google. A company that started out with a search engine and has grown into a mutli-faceted technological empire. They are known for being one of the best companies to work for in the U.S. and their...
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